Italian club AS Roma on Wednesday become the first European club to launch an official Swahili Twitter account, allowing it to interact with millions of fans who speak and understand the language.
The club’s president Jim Pallotta had promised fans they would launch the account following requests to do so in response to the club congratulating Kenyan Eliud Kipchoge on running a marathon in under two hours on Saturday.
According to Roma, the tweet was well-received in Kenya, that followers began asking the club to launch a Swahili account.
After surprising followers with a reply in Swahili, Pallotta used his own personal Twitter account the following morning to confirm that the club would indeed launch an official Roma Swahili account this week.
“Kama mnahitaji ukurasa wa As Roma wa Kiswahili kweli mnastahili kuwa nao. Unawajia muda si mrefu. Amani na upendo kwenu nyote,” he posted in his personal Twitter account.
The club’s English Twitter account has frequently tweeted in Swahili from time to time in the recent past and the reactions from their Swahili-speaking fans have been received well.